I showed you a pair of 80%20 wedges earlier this week. And, while I am still undecided on how I feel about that pair of shoes, the 80%20 brand deserves a closer look:
The concept behind 80%20 came from Ce Ce Chin’s observation that we tend to wear our favorite 20% of our wardrobe 80% of the time. The smallest percent has the greatest impact. The ratio of knowing your life, your style and your aspirations.
80% life, 20% shoes=100% love.
It’s a lovely vision statement, you have to admit. As for the shoes? The current line reminds me a little bit of Irregular Choice, when that brand actually manages to practice restraint – or even Marc Jacobs from last year’s runway.
While some of these are outside my own particular fashion comfort zone, they are both quirky and unique. The gal who falls in love with these may indeed find herself adding them into her own 80/20 fashion rotation.