8020NYC: Urban. Casual. Modern. Boho. Chic.
posted by: brianka in Endless, Focus on the Shoe Brand, General, Oxfords, spring 2010 shoes, Wedges on May 14th, 2010
I showed you a pair of 80%20 wedges earlier this week. And, while I am still undecided on how I feel about that pair of shoes, the 80%20 brand deserves a closer look:
The 80%20 goal is clearly stated on their website:
The concept behind 80%20 came from Ce Ce Chin’s observation that we tend to wear our favorite 20% of our wardrobe 80% of the time. The smallest percent has the greatest impact. The ratio of knowing your life, your style and your aspirations.
80% life, 20% shoes=100% love.
It’s a lovely vision statement, you have to admit. As for the shoes? The current line reminds me a little bit of Irregular Choice, when that brand actually manages to practice restraint – or even Marc Jacobs from last year’s runway.
Some examples:
80%20 Marlee Tea Party Floral Shoe $52
80%20 Ellorie Open Toe Bootie $69
80%20 Jordan Open Toe Wedge $135
80%20 Molly Open Toe Hidden Wedge (black) $165
80%20 Molly Tea Party Hidden Wedge (Floral) $116
80%20 Sadie Seersucker Cork Wedge $98
While some of these are outside my own particular fashion comfort zone, they are both quirky and unique. The gal who falls in love with these may indeed find herself adding them into her own 80/20 fashion rotation.
4 Comments
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May 23, 2010 at 1:46 pm, Jordans Fan said:
They’re rather ugly until they’re on a foot.
May 24, 2010 at 2:30 pm, galligator said:
There are a lot of modeled shots at the 80%20 site. These are soooo much cuter when you see them being worn.
May 15, 2010 at 9:24 am, galligator said:
The site at http://www.8020nyc.com has a lot of modeling shots. The cork wedge tennies are remarkably cute when actually worn.
May 14, 2010 at 11:45 pm, fancyfeet said:
I love the cork wedges! Too cute!