posted by: HerberWellss in Alexander McQueen Shoes, Balenciaga Shoes, Cesare Paciotti, Chanel Shoes, General, Giuseppe Zanotti Shoes, High heels, Jimmy Choo Shoes, Platforms, Sandals, spring 2010 shoes, Walking Disasters on February 3rd, 2010
A ton of money goes into ad campaigns as the fashion industry tries to convince us to purchase their product. The US fashion industry alone spent $144 billion on advertising last year. Several lines have released some of their ads for Spring and Summer 2010. Some are great, some are not. Let’s have a look.
I am weary of the pouting, leggy girl, wearing nothing more than lingerie, heels and a come hither look, sitting or laying on a sofa/chair, with soft focus. Virtually every shoe, handbag, fragrance, lingerie, and cosmetic advertisement features at least three of these components. Snore.
Alexander McQueen’s ad is visually striking. It took me a while to find the shoes, then the girl. It’s a great ad, but the only thing I see is snakes.
Humor in ads almost always attracts me, which is why this Giuseppi Zanotti is one of my favorites. I can’t decide which is cuter, the boy or the shoe.
If the product is not attractive, such as the Alexander McQueen or Balenciaga shoes, then a striking advertisement will make no difference. I’m not buying it. With the Paciotti and Choo shoes, the ad is tiresome, but it does let me get a look at the shoes. The Zanotti ad is able to feature a shoe and not annoy me. That boy is SO cute. It does it’s job. Which ads work for you, which ones don’t?
Update: Here’s Chanel’s Spring 2010 which was shot by Karl Lagerfield.