Ad Campaigns for Spring 2010
posted by: HerberWellss in Alexander McQueen Shoes, Balenciaga Shoes, Cesare Paciotti, Chanel Shoes, General, Giuseppe Zanotti Shoes, High heels, Jimmy Choo Shoes, Platforms, Sandals, spring 2010 shoes, Walking Disasters on February 3rd, 2010
A ton of money goes into ad campaigns as the fashion industry tries to convince us to purchase their product. The US fashion industry alone spent $144 billion on advertising last year. Several lines have released some of their ads for Spring and Summer 2010. Some are great, some are not. Let’s have a look.
Balenciaga
Cesare Paciotti
Jimmy Choo
I am weary of the pouting, leggy girl, wearing nothing more than lingerie, heels and a come hither look, sitting or laying on a sofa/chair, with soft focus. Virtually every shoe, handbag, fragrance, lingerie, and cosmetic advertisement features at least three of these components. Snore.
Alexander McQueen’s ad is visually striking. It took me a while to find the shoes, then the girl. It’s a great ad, but the only thing I see is snakes.
Humor in ads almost always attracts me, which is why this Giuseppi Zanotti is one of my favorites. I can’t decide which is cuter, the boy or the shoe.
If the product is not attractive, such as the Alexander McQueen or Balenciaga shoes, then a striking advertisement will make no difference. I’m not buying it. With the Paciotti and Choo shoes, the ad is tiresome, but it does let me get a look at the shoes. The Zanotti ad is able to feature a shoe and not annoy me. That boy is SO cute. It does it’s job. Which ads work for you, which ones don’t?
Update: Here’s Chanel’s Spring 2010 which was shot by Karl Lagerfield.
11 Comments
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April 02, 2010 at 8:02 am, Chop the passports, Secure the gates! « Igamcoy said:
[...] The US fashion industry alone spent $144 billion on advertising last year. source [...]
March 08, 2010 at 2:25 pm, shoez 4 u… said:
[...] Ad Campaigns for Spring 2010 [...]
February 10, 2010 at 7:59 am, Dani said:
Giuseppe for sure. Its the only one that actually features the SHOES which is what we are looking at! The boy is adorable and is being used as a prop = perfect. The other adds are just marketing sex. Add designers should realize that some of us do something other then lie around in our panties on a day to day basis.
February 06, 2010 at 12:15 pm, dustbury.com » One step, a head said:
[...] Compared to the general run of fashion advertising, this is a bright spot, says the intrepid corresp… I am weary of the pouting, leggy girl, wearing nothing more than lingerie, heels and a come hither look, sitting or laying on a sofa/chair, with soft focus. Virtually every shoe, handbag, fragrance, lingerie, and cosmetic advertisement features at least three of these components. Snore. [...]
February 06, 2010 at 9:23 am, All Women Stalker said:
The McQueen one is memorable but "eeek! snakes!"
I like the feel of the Chanel ads.
February 04, 2010 at 7:50 am, Crystal Bee` said:
cesare paciotti's ads are the worst. at least the jimmy choo's have some sort of depth to them, although they are also boring. i am starting to get so tired of sex sex sex sex sex in my face. so i appreciate the fresh giuseppe zanotti ad and i appreciate the artful chanels. although, in reality, i would buy the balenciagas.
February 03, 2010 at 8:11 am, Shomore said:
I uploaded some picts of the Chanel spring 2010 ad campaign because that's the one I love the best. It does a great job at showing you what you could look like if you had the money to buy the outfit (and were over 5'10 tall). The outfit is wearable and the latin setting is totally appealing. I want to be her!
Lingerie and snakes is totally unrealistic and does nothing for me. I agree that Zanotti's ad is cute.
February 03, 2010 at 7:11 am, Kellie said:
Just show me the shoes, I don't need the leggy women, the cute boys or any of that, just show me the shoe. As far as Alexander McQueen, the ad is very striking and colorful and I would have to be bitten by one of those snakes to be delirious enough to buy the shoes in the ad. I think the 10" heel is WAY over the top and these shoes show that he has a since of humor because you have to be ok with being laughed at to wear them but I'm sure he'll be laughing all the way to the bank because the celebs will snatch them up just to be different. Us regular gals that just love a great shoe will more than likely pass on them.
February 03, 2010 at 5:14 am, galligator said:
Paciotti has had much better ads in the past than these. These follow a trend this season toward sex-object advertising (a lot of prone women in heels with bedroom eyes). I think the advertisers are missing the point that women buy shoes for themselves & sometimes as a power statement for other women. The come-hither ads are ads for men to buy for their fantasy woman, not for women with their own, often generous, disposable incomes. Advertisers often seem to forget that a huge number of women buy their own goods (shoes included) and seem to have difficulty marketing to them.
February 02, 2010 at 9:03 pm, Gracia said:
Definitely not liking the one from Balenciaga. To me Mcqueen's ad is what Spring/Summer should be, bright, vivid and colourful
February 02, 2010 at 8:41 pm, mm said:
Cesare Paciotti aught to fire their ad agency. There was no creativity in that one. I like Zanotti the best also, cute shoes, cute guy! Balenciaga add, i just dont get it, but i love Balenciaga. Alexander McQueen’s add is the most creative as is he!