Shoe blog

B Brian Atwood Launch Party

“[My new line] is strong and confident with kind of a bohemian statement. The customer is] a bit worldly and loves shoes with a playful attitude but that are always feminine and sexy.”

I know My Dear Mr. Atwood has other muses on his mind with this new line, but I can’t see how it could be better exemplified than with Ms. Molly Sims and her fabulous shoes. We had a fabulous night at The Lion celebrating the launch of this new line, B Brian Atwood.

The question was, who WASN’T there to celebrate the new contemporary designer line by fashion’s darling and former model Brian Atwood. The point of this collection is to be more accessible price-wise, as well as a bit more avant-garde and edgy, so the list made sense, a group of young fashionables who reside somewhere in between the LES and the UES. Attendees included Byrdie Bell, Molly Sims, Rose McGowan, Rose Byrne, Rachel Roy, Nate Berkus, Lorenzo Martone, Hamish Bowles, Olivia Chantecaille, Douglas Freidman, Genevieve Jones, Tinsley Mortimer, Hilary Rhoda, Danielle Z, Marjorie Gubelmann, Zani Gugelman and Sky Nellor. More photos of the gorgeous kids and even more gorgeous shoes, after the jump.

Hilary Rhoda and Byrdie Bell were the main attractions, as far as the papparazzi were concerned.

But Hamish Bowles didn’t do so badly himself. He IS one of the most recognizable men in fashion. Love the scarf, suit, pocket square and tie.

Byrdie and Brian were all smiles and embraces at this joyous moment. Kicking off a line just off a recession? Always a cause for celebration. Especially when celebs and financial backers and merchandisers love you.

Rose Byrne was rocking a new haircut and a supercaj, Williamsburg style. Almost didn’t even notice the shoes.

Personally, I just thought Rachel Roy looked so fabulous and unusual in the group. My pick for the night.

Does she need an introduction? What’s she doing outside my TV screen and Charmed show? She’s looking classic and confident in those Brian Atwood Maniacs, $596.00 at Nordstrom.

Ms. Tinsley Mortimer rounded out the crew, in full boho military effect. That’s a Brian Atwood Military Buckle Boot, at Neiman Marcus for $630.

The line includes ballet flats, uber-skyscraping stilettos and over-the-knee boots, done in smooth leathers, satin and multitone fish skins and embellished with fringe (Brian loves the movement of it!), metal details and studs. Word is, he’s considering adding jewelry and handbags to the line for spring ’12.

Prices range from $100 for sandals to $650 for boots at Saks Fifth Avenue, Barneys Co-op, Fred Segal and Shopbop.com.

We’ll publish a real preview of the shoes later when we get full pics, but be excited! What I’ve seen so far is lovely, a little outrageous, and really fun.