- In more positive Adidas news, Adidas has announced a plan to make €1 trainers in an effort to make affordable shoes available to those worldwide who would otherwise be without footwear (UK. Telegraph)
- It’s official, both the NY Times and Chicago Tribune are writing about this fall’s continuing women’s footwear trending toward ‘extreme shoes’; super high heels and statement shoes are still going strong.
- A touching and Stars and Stripes article about two shoe bins marked ‘Left’ and ‘Right’. A story that brings home a sense of immediacy that although we are able to medically save many more military lives than we were able to in years past, the price is often a missing limb.
Note that Jimmy Choo is launching the “Project PEP” Collection in which 25% of the net sales will be donated to the Elton John AIDS Foundation.
Also note that you can preview this collection online now or at the 72-hour ‘pop-up shop’ - if you are lucky enough to be living or travelling in the UK and in range of the Jimmy Choo concept store located in Selfridges, London.
We have all been waiting for photos of the Jimmy Choo line that will be sold in select H&M stores on November 14, 2009. Here are some of the latest, released shoe and handbag photos. There is lots of sparkle and shine for the holiday season, priced around $129.
General reaction has been mixed. Some say that the only reason they will be purchased is because they are Jimmy Choos, some say these styles are just more of the same, others say they are fab. What do you think?
Jimmy Choo has launched an online photo competition called ‘You, Your Shoes and 72’ to support Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counseling to victims of rape in South Africa. The grand prize winner receives 7 pairs of Jimmy Choo shoes and 2 handbags, plus there are 100 exclusive Jimmy Choo runner up prizes.
Here are some of my favorite entries so far:
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I was pretty blown away by everyone’s creativity.
Entries can be in any format (photograph, artwork, drawings, paintings) and winners will be picked from a shortlist of entrants whose photos have the highest rating. On that note, here’s a shameless plug for myself. Keep in mind that I do not have an artistic bone in my body.
There are two deadlines for the contest. The first is 26th October 2009, if you want your photo to be considered for exhibition at the Project PEP launch event at Selfridges in London. The final competition deadline is 7th December 2009, when overall winners will be announced.
So have a little fun. Tap into your inner Picasso by taking part in this very worthy social contest and spread the word about this vital 72 hour time window. I’d love to see what your creative juices can cook up.
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