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The New York Times reported that the FitFlops generated a virtual craze in England, where 18,000 pairs sold out within three days of their May release, and two women actually got into a brawl over the last pair of size 7s at the London store Running Bare.

What is so remarkable about these flip flops? Well, in a way reminiscent of Masai Barefoot Technology, which have also enjoyed tremendous international success, the FitFlops claim to be designed in such a way as to sculpt your calf, thigh, and buttock muscles as you walk. You may be able to tone and trim your legs, burn more calories, absorb shock and improve posture with their patented "microwobbleboard" sole. Marcia Kilgore, the creator of FitFlops and a former personal trainer, explains that the shoe ‘makes you step more naturally and it activates the slow-twitch muscle fibres in the legs [the fat burners].’

Do they work? Only time and wear will tell, I guess. As for me, I am definitely intrigued. There is a 15,000 and growing waiting list in the UK, and one can only expect things  to pick up here in the US. Both and Body Works, one of the few online retailers of FitFlops, are already running out of sizes and are currently restocking. The price is reasonable: $39.95. You can also preorder them for $45 at Bliss Spa. The FitFlop website promises to keep us updated as other stores start carrying this product.

Would you try them?