Fitflops Have Taken Over
posted by: jitterbugbaby in Foot Health and Fitness, Sandals on July 16th, 2008
The fitness craze shoes of yesteryear are certainly MBTs.
But to be on top the latest rage in toning your gams while you walk, you have to be sporting Fitflops.
As a resident of a bustling metropolis full of people who (admit it, it’s true) will cling to ANYTHING trendy, not to mention anything that will supposedly help tone the bod with a minimum of effort, I am seeing these sandals everywhere. EVERYWHERE.
They’re for sale in chichi designer shoe boutiques. They’re on ads in the subways. They’re on every third person’s foot flip-flopping down the sidewalk.
I have no idea if they’re effective. I imagine that uncertainty is pretty widespread. But I do know people are adopting them like Ugg boots.
And just like Ugg boots have the iconic Classic Tall in chestnut to lead the masses, so Fitflops have the WalkStar II in silver (here for $60).
Ladies, if you want to be the cream of the Fitflop trend crop, this is the pair for you. This is the one I see probably twice as frequently as any of the other styles.
Of course, if I were about to go in for this shoe trend, I’d opt for something a little more outside the box. Say, the diva-licious Electra in gold.
Or, if you really want to be a gal in the know, stick yourself on Net-a-porter’s mailing list for the release of the Aurelia, the gladiator-inspired Fitflop that’ll be available online in early August in limited editions in black ($150) or snakeskin ($165).
Good luck getting your hands on a pair, though. They sold out at Kirna Zabete (the NYC store whose owners had a hand in bringing the Aurelia about) faster than your firm calves and thighs could get you in the door.
Gotta say, those are almost funky enough to make me want a pair. Almost.
25 Comments
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August 29, 2012 at 10:43 am, kimberlydawn said:
I don't care – say what you want about them – they are f-ing GREAT! They are the most COMFORTABLE things I have ever worn – no joke. And I have problem feet! I don't know if they actually give you a "work out," but I don't care about that! I also don't care that they are trendy (I didn't even know they were – my mom bought them for me for my birthday). These things don't matter. All I know is, I LOVE EM'!
September 30, 2010 at 11:50 pm, Jen Hicks said:
I've got some SuperTone Pewter on order at http://www.cloggs.co.uk/icat/fitflop_shoes/. Really excited about the new range!
April 24, 2010 at 8:03 pm, Skechers Tone Ups | Prada Gucci Dolce Gabbana said:
[...] the Skechers line-up, it appears that Skechers is ready to take on a competitive position against Fitflops as [...]
April 24, 2010 at 5:42 pm, Skechers Tone Ups | ShoeBlog said:
[...] the Skechers line-up, it appears that Skechers is ready to take on a competitive position against Fitflops as [...]
January 14, 2010 at 12:17 am, Jess said:
I adore fitflops! last year I missed out on electra but I REFUSE to this year! so I have placed a pre-order on http://www.shoe-envy.co.uk/FitFlops Can't wait! yay!
November 24, 2009 at 6:58 pm, Valerie said:
I have 10 pairs in lots of colours I love them and live in them
July 29, 2009 at 1:49 pm, links of london said:
Thanks for your information!
June 06, 2009 at 5:11 pm, FitFlops Sale said:
I' so cute, i love it .
May 18, 2009 at 1:03 pm, Whooga Ugg Boots said:
These are actually extremely comfortable, it might actually be why people wear these things.. Just like ugg boots.
December 04, 2008 at 4:48 pm, FitFlop Booties | ShoeBlog said:
[...] a workout just by walking has expanded from their initial flip-flop design to the rather exclusive limited edition gladiator sandal to the current offering: [...]
October 14, 2008 at 5:41 am, Chris Gilfoy said:
Hiya, you can get them at http://www.kirnazabete.com/ or in the Kirna Zabete store in NYC.
October 12, 2008 at 11:09 am, SpringBoost & RY said:
The one they call Gladiator – where can you find these?
September 04, 2008 at 12:59 am, Nikki said:
These fitflops are awesome and they so work too, my feet were killing me the next day (in a good way ha!) after i'd worn them. Shudoo have the new Electra range in loads of great colours so check them out! Just spoke to my boss about getting the Gladiator style fitflops in so keeps your eyes peeled on Shudoo!
August 08, 2008 at 3:19 am, jamili said:
I'm sold
) +1
July 17, 2008 at 9:07 am, Robyn Marie's S said:
I really like the silver version of the Fitflops, a lot better than the other colors I've seen.
July 17, 2008 at 4:34 am, Kirna Zabete said:
Hi-
Kirna Zabete has just received another shipment of the Gladiator Fit Flops. You can buy them right now at the store or on our website http://www.kirnazabete.com. We have the exclusive on these- so start shopping now before they run out!
July 16, 2008 at 9:15 pm, Chris Gilfoy said:
Ahem, that's http://www.thefitflop.com/why – it added the full-stop (period) to the url in my comment above.
July 16, 2008 at 9:14 pm, Chris Gilfoy said:
Hi everyone,
In response to 'shoesense' I'd just like to point you towards the reviews at http://www.thefitflop.com/why. We get hundreds of (unedited) reviews telling us what a difference FitFlops have made to all sorts of conditions like Plantar Fasciitis, Restless Leg Syndrome, Back pain, arthritis, scoliosis and the like. It's truly humbling. Check out a review by Marie that we got last night – wow.
Anyway, we love feedback, good, bad or glowing, so we really appreciate your posts. Keep 'em coming!
Chris (from FitFlop)
July 16, 2008 at 7:32 pm, UK Online Shoes said:
FitFlop: one of UK’s hottest new fitness shoes today! Half sexy streamlining, half muscle-toning, the FitFlop is the shoe to have this summer. FitFlops engage your leg muscles more so you get a workout while you walk. I love FitFlop.
Babur Schah
July 16, 2008 at 4:04 pm, crispy said:
i really dont like it. i love regular chancletas though! the havianas are ok also.
July 16, 2008 at 3:40 pm, shoesense said:
I ALSO have seen them EVERYWHERE in Philly where I live. One woman (met in line at the postal office) told me her doctor recommended them to her because of her…wait for it…PLANTAR FASCIITIS (my own personal nemesis). I still wasn’t convinced. Another told me she owns three pairs. So yeah, they sell like hotcakes–and also the price has gone up (they started around $40). Let’s see how it plays out!
July 16, 2008 at 1:55 pm, bizzy said:
I just bought a pair and they DO work. The day after I was so sore in my legs. They're actually kind of cute under jeans, and by far THE MOST COMFORTABLE pair of flip flops I have ever owned!
July 16, 2008 at 8:43 am, savvy mode said:
oh I love flip flops. haviana, chanel, tory burch, gucci…. so california…
July 16, 2008 at 8:32 am, Wearit.com said:
I'm a Havianas girl. I don't know if I'm ready to adopt a new trend just yet.
July 16, 2008 at 6:41 am, Gigi said:
Just as ugly as Uggs, IMO. Those gladiators are hideous! And, since I live in Fashion Hell, I haven't seen a single pair!