Shoe blog

Focus on the Brand: Naturalizer

Here’s another excellent example of a once-fuddy-duddy brand that’s been working on a total style revamp without giving up their comfort.  Think Easy Spirit.  Think Aerosoles.  Think Naturalizer.

They’ve been working to make well-fitting, comfortable women’s shoes since 1927, when women’s suffrage had succeeded and was offering women all kinds of opportunities they didn’t have before.  Including (and I do not mock here) fashion ones.  They had a chance at shoes that weren’t torture devices, and the rising hemlines to show those shoes off.

And Naturalizer has been making shoes with that spirit of fashion and comfort ever since.  The style emphasis has recently gone leaps and bounds forward.

Want proof that this ain’t your mama’s walking shoe company anymore?  Just look at the smart and sassy Ami peep-toe wedge ($75).

Love the button, love the gray, love the sleek silhouette.

The Castell (from the Signature collection) will make you blink and rub your eyes and pinch yourself to make sure you’re really looking at something from a comfort shoe brand.  Sexy and divalicious, no?  Plus, it’s currently on sale for only $40!!

 How about the sexy vintage styled Focus t-strap?  Also on sale for $50 right now, this one’s begging for a spin around the salsa dance floor.

 I’m particularly all about the Marc Jacobs-esque Looloo kitten heel, which you can snap up for only $30 on sale.  The navy patent leather and the cut-outs at the heel are stylish and modern, and I love them.

 Any one of these could show up in a high fashion line, and I wouldn’t think twice about its style belonging there.  Nice going, Naturalizer!  Keep em coming!