Shoe blog

Focus on the Shoe Brand: Stonefly

As part of our ongoing quest to bring comfortable fashionable shoes to the masses, I met with Stonefly rep Teresa at the WSA Show in Vegas back in July. Stonefly is one of those shoe brands that I sort of blew off for a while. It was on the edge of my fashion consciousness, but I never really paid them too much attention, since their earlier styles were… well… let’s politely say they weren’t my cup of tea.

However, when I was back in my hometown earlier this year, I revisited the shoe store where I used to work, which has a whole second floor full of sale merchandise and is usually good for some excellent bargains. And I wasn’t disappointed this time around. I found the Stonefly Bravo for a mere $45, and my only regret is that we haven’t hit enough cold weather to wear them yet.

They’re comfy and fun. I can get away with them at work. And (perhaps best of all) they have removable insoles so I can put my orthotics in them. And they add a couple inches of height, which I’ll never say no to.

So, all of a sudden, I was sold on Stonefly. And when I saw they were exhibiting at the WSA Show, well… it was pretty basic that I head over there.

And once again, I was pleased to find that like many other comfort brands, this Italian-based company that started in 1993 is adding much more style to their styles. They use several patented technologies to provide excellent shock-absorption on all their shoes. Many of their shoes are leather-lined, so you don’t get that awful sweaty, smelly shoe interior that comes with synthetic materials. And, get this. They’re still almost all under $200, which is certainly a rarity in the fields of comfort footwear.

What styles are out there for you? Plenty. How about the pretty suede Jump 1 wedge ($139). Nice blend of masculine and feminine just in time for that major fall trend. And pretty suede colors, too.

If you’re stepping out for the evening, why not try it in this pearlized Joy 1 sandal ($121), which could easily be worn to the office with more professionally oriented clothes. A day-to-night shoe is hard to find, ladies. Try it with a set of silver Muleos for a different look.

I know summer is winding down, but I can’t help how much the Only 7 sandals ($121) make me want to be shopping for fresh produce at an open air market in Italy. And just looking at the cushioning on that wedge makes my feet sigh with happiness.

And the Eden Lady C sandals ($112) were my top pick on my quest for brown sandals earlier this summer.

But I realize we’re all starting to look at fall shoes by now, so check out these Symbol 3 high boots ($214… an excellent price for knee high leather boots). A little bit of a motorcycle inspiration with the buckles, but nothing too risky for the office. And they’d sure look great with skirts.

And try the Sabrina wedge ($144), one of the new shoes for fall. I like the use of the elastic as both a functional and stylish element of the design.

I know I’ll be keeping an eye on what comes out from Stonefly. And I’d suggest you might want to, too.