The Olympics are winding down, so I thought I’d give another shout-out to the golden shoes (Puma, of course) Usain Bolt, now officially The Fastest Man in the World, kissed after winning the 100 and 200 m races. The shoes were customized to bear his nickname “Ugo” and were prominently displayed by a clownish, giddy Bolt after he won in style (also setting world records in the process). Apparently, there were complains about Bolt’s unabashed displayed of his sponsor’s logo, which Puma rushed to dismiss (”We didn’t tell him to kiss the shoes!”)–oh so much drama! Truth is, with or without the shoes, he’s a phenomenon any which way.

The History part of this post comes now: the previous world record holder in 200m was Michael Johnson (at the Atlanta Olympiad) also wore gold athletic shoes. He also won the 400-meter race, setting an Olympic-record, then tossed his gold shoes into the crowd. These are those famous gold shoes (Nike this time) which helped make Michael Johnson a legend at the Atlanta Olympic Games in 1996:

I believe it is clear by now what you’ve got to do if you want to run just a bit faster–right?