posted by: freePOrnaoa in General on March 12th, 2010
I recently attended the Fashion Footwear Association of New York’s Shoe Expo. Held at a hotel, it is an opportunity for the companies to show retailers what they can put in a purchase order for. Many, many of the midline shoe retailers come, and it’s a very informative sight for an accessories writer, indeed. You wander from hotel room to hotel room surveying the goods and linesheets with all the shoes’ specs.
Some of my favorite mid-level companies were represented, like Born, Corso Como and Velvet Angels.
Last time we wrote about Velvet Angels, we were loving on their fierce red heels. And they’re back in red again, with wildly embellished boots and booties. Almost none of the shoes in this post, by the way, are out in stores.
One of my other favorite new finds was Messeca, a wholesale producer.
One of the interesting companies I saw that I’ve never seen before is all about natural materials and comfort. From Denmark, Glerups creates ecological wool felt shoes. The rep said her daughter wore them around her college dorm and campus constantly. They’d make a great comfortable house and walking-around-the-garden shoe.
I wasn’t allowed to take photos in many of the showrooms, so I’m waiting on some press photos from companies. In the meantime, check out the FFANY website and think about checking their next expo out if you’re a retailer!