Jones Apparel opened a new Shoe Woo store at 59th & Lexington.

As part of the marketing campaign, the Woomobile is wandering around New York with a giant high heel on top, giving out all kinds of goodies. Follow it on Twitter and try to find it in real life!

Also from Twitter: “Win a gift card to ShoeWoo! Just Tweet a pic of the Woomobile to @shoeWoo Winners will be selected at random twice daily through October 8!”

They’re at Union Square as of 38 minutes ago, hurry! I’m going too!

And check out the bounty on their Flickr slideshow below!