I’m already a fan of Loeffler Randall’s line of flats that are both feminine and chic. So, you can imagine how happy I was to find this full page preview spread of Loeffler Randall for Target in the December issue of People magazine. I’m sold on the gold rosette flat, which looks like it could be sold at Neiman Marcus for hundred of dollars, but will be available to the Target masses for only $29.99. Of course, it’s made of vinyl but seriously, how luxuries does it look? The creme crinkle tote with fake gold hardware is also going on my must have list. My wardrobe is lacking a light colored purse. I’ve held off buying one for years because I can’t bare to drop hundred of dollars on a purse only to have it accumulate dirt and other marks. However, I think at that the price of $39.99, I may have finally found my white tote.

With CFDA Accessory Design winner Jessie Loeffler Randall at the helm, it looks like Target has another fashion home run on their hands that will sell out quickly. You can be sure that I’ve got my calendar marked for December 30th, which is when the line will be available in stores.

Update: The folks at Elle have more images of the Loeffler Randall for Target line. To be honest, my initial reaction to the line has subsided a bit after seeing their pictures. Maybe it’s the bright, sharp lights, but doesn’t this gold flat and pleather clutch look, dare I say, a bit one the cheaper side?