Phootlery… Not Just a Fun Word Anymore

posted by: jitterbugbaby in Sandals on March 23rd, 2009

A while back, I was invited to the showroom of a woman with a brilliant idea.

What if you wanted to go travelling and didn’t want to fill up your suitcase with heavy, bulky pairs upon pairs of shoes?

Not surprisingly, the answer she came up with is shoes with interchangeable uppers.  We’ve talked about this idea before, but Phootlery’s offering is a particularly smart and stylish way of going about it.  Instead of a clunky or challenging method of swapping out your uppers, these different strap combinations hook onto the sole with the ingenious idea of little lingerie hooks that you insert into elastic loops on the sole.  It’s a delicate, discreet way of jazzing up your footwear that won’t fall apart on you, either.

With Phootlery sandals, you start with a choice of sole: silver, gold, or chocolate (all leather) and flat or low wedge (so you’re comfily set up no matter what you pick).  The soles have a bit of padding and are made of Italian leathers and trust me—I tried a pair on—they’re comfortable.

 

  

 

OK, got your sole chosen (they cost $100 and run from EU 35/US 5 to EU 41/US 11)?  Here’s the fun part.  Time to pick out your uppers.

Black crocodile embossed gladiator style?

Intertwined lemon-yellow and snakeskin ankle strapping?

 

There are bunches of options.  Here are only some of the ones I got to see to give you some idea of the variety you’ve got at your fingertips.

And the New York Times has just featured Phootlery in its TMagazine, so I imagine the order volume will be jumping.  Get in on this one early.  These are winners, especially in a time where many of us are worrying about spending tons of money on more and more shoes.  How about getting just the one sole with a few different uppers instead.  Change up your sandals without doing too much damage to your wallet.

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5 Responses to “Phootlery… Not Just a Fun Word Anymore”

  1. March 25, 2009 at 10:01 am, trainingheels said:

    I think it's a fantastic idea! I am traveling right now and my suitcase is extremely heavy because there are about 14 pairs of shoes, at least 5 of which are heavy platform heels. I can't wait until they have Phootlery for other kinds of shoes.

    Reply

  2. March 24, 2009 at 1:38 pm, joyce said:

    It's very special! I like it

    Reply

  3. March 24, 2009 at 10:31 am, Lisa said:

    LOVE your blog, as we start to expose ourselves to the spring trends, i am starting to wonder what will be the trend this fall (2009), will fringe boots/booties still be in. I saw a pretty pair on sale, but hesistated. what do you think?

    Reply

  4. March 24, 2009 at 3:01 am, Melissa said:

    I was able to read your blog..! and its so very nice post about the wholesale shoes. I finally found the great idea about the shoes…, I love them…Thanks your post..!

    Reply

  5. March 23, 2009 at 1:45 pm, Chris Lance said:

    Whats up with all the middle east type shoes?

    Reply

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