Steven Madden LTD to Manufacture Olsenboye
Posted on November 14th, 2009 by r5bales under Steve Madden Shoes, This week in shoesI have written about Steven Madden and it’s past licensing agreements. Steven Madden continues to expand, with a spike in third-quarter earnings, a new licensing agreement and an optimistic full-year outlook. The firm last week announced a licensing deal to manufacture footwear for Olsenboye, a new line created by Dualstar Entertainment Group, the management firm of Mary-Kate and Ashley Olsen, that will be available exclusively at select JCPenney stores this holiday. A full launch in 600 doors is set for spring.
Currently there are three styles of Olsenboye on sale at JCP.
Sofia On sale at JC Penny.com $35
Kaylee $30.00 at JCP
Hailey $60.00 at JCP
While these styles are nothing creative or outstanding however, they are competitively priced and meeting the needs of a range of incomes. (I just read my earlier post, and realized I said the exact same thing.) I have Monopoly money on Steven Madden and it is up 10 points since July.
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Piperlime
November 15th, 2009 at 1:46 pm
tese are really ugly, who cares about the price… they should make affordable but cute styles. it’s not that hard.
http://fashionmemoires.blogspot.com
November 15th, 2009 at 9:44 pm
Olsenboye is targeting the junior age girls. THere is a clothing line that looks sort of like these shoes. Nothing inspiring, but affordable.
November 15th, 2009 at 11:52 pm
JCPenney markets to a working, classic aesthetic that generally needs to be both affordable and conservative enough to last a couple of seasons. From that perspective, their market will be well served. Plus, these are styles based on higher-end styles from last fall that have been proved by higher-end sales. Most Penneys shoppers are normal working class folks who simply can’t splurge high $$$ on non-essentials like shoes (at least that has been my own experience over the years with my own & family’s shopping experience.