posted by: shoesense in General on January 29th, 2007
I’m sure you have wished, at some point or other in your life, that you could be permanently rid of soreness, cramps, blisters, bunions, and other evils that sometimes plague our feet, usually because ill-fitting shoes or high-heels. Believe me, so do I! I’ve been fantasizing about a service that will custom-make your shoes specifically to envelop and support your soles and basically make you feel like you’re floating on air. Behold–somebody else stole my idea! Samuel Bar, founder and CEO of Comodo Technologies Ltd., devised a machine that can create, through a series of photographic measurements, an accurate imprint of your sole. This is, it seems, particularly useful for people whose feet vary slightly in size or may need non-standard widths. I like the sentiment and I applaud the ingenuity behind this experiment:
Bar feels that fitting shoes to feet size should be no less precise and scientific than making up a prescription for spectacles. Comodo aims to make people stop talking in terms of ‘measuring’ shoes, and talk instead about ‘fitting’ shoes to feet. As the company envisages it, the process of buying shoes would be as follows: customers entering a store will receive a pair of disposable socks, and once they have put these on, they will then stand on the transparent glass platform of a device which looks like an electronic scale. Located inside the glass platform are cameras which then photograph each sole, forming a form of virtual mold around both soles, accurate to a few millimeters.
It’s not 100% clear how this works in the end, but what’s even more dismaying is that this is limited to a select number of ‘comfort’ and athletic brands. I find this quite discriminatory. Don’t all of us fashionistas deserve foot comfort, even in our dainty, stylish, fantabulous shoes? Don’t we?