What’s Up Docs?
posted by: jitterbugbaby in Boots, Comfort Shoes on January 8th, 2009
If I say Dr. Martens, you probably think of this shoe, right?
Me too. And it was only within the last year that I finally was able to bring myself to part with the pair that I’d had for about 15 years. That I’d loved and cherished and worn to death, but that had mostly sat unworn in my closet for the last 5 years or so. They served me well, but they’re just not my style anymore.
But guess what.
Docs are wising up and changing the name of their game to expand into other style ranges that aren’t so chunky/industrial.
First there was one friend of mine who found the Christina (seen first in its silver incarnation, available at Shoebuy here for $52, although my pal has the lilac ones below, which are only $30 at 6pm if you’re a lucky US size 5, 7, or 9). By the way, if you’re dead set on the lilac and living in the UK, you can snap them up for £26 in a pretty full run of sizes.
But the thing that sent me scurrying into the shop to see their new lines (which you can check out online at online stores for the USA or UK. If you’re living somewhere else, the USA store ships internationally.) was the pair of boots another friend was wearing today.
Check out the Neema.
In many ways, this is the perfect boot. It’s (mostly) flat, walkable, classic with a bit of flare, and that just-right balance of feminine and substantial that’ll be casual without losing a single style point.
If you want the Neema for your very own, you can grab it in brown, black, or red for $140 at the USA store or a lucky, onsale £58.50 in the UK store.
Still not convinced Docs can be feminine? Does the Amber boot ($120 at Zappos for US customers, £69 for UK) convince you?
The Ruana sandal ($52 at Endless or £36.60 in the UK)?
Or perhaps this cheeky take on the Victorian “granny boot”, the Toki, which is only available in the UK store for £58.50?
Me, I’ll be awaiting impatiently to see what comes out next from the company that shod the entire grunge generation and is now smartly and smoothly moving with the times.









