Jimmy Choo has launched an online photo competition called ‘You, Your Shoes and 72’ to support Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counseling to victims of rape in South Africa. The grand prize winner receives 7 pairs of Jimmy Choo shoes and 2 handbags, plus there are 100 exclusive Jimmy Choo runner up prizes.

Here are some of my favorite entries so far:

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I was pretty blown away by everyone’s creativity.

Entries can be in any format (photograph, artwork, drawings, paintings) and winners will be picked from a shortlist of entrants whose photos have the highest rating. On that note, here’s a shameless plug for myself.  Keep in mind that I do not have an artistic bone in my body.

There are two deadlines for the contest.  The first is 26th October 2009, if you want your photo to be considered for exhibition at the Project PEP launch event at Selfridges in London. The final competition deadline is 7th December 2009, when overall winners will be announced.

So have a little fun.  Tap into your inner Picasso by taking part in this very worthy social contest and spread the word about this vital 72 hour time window.  I’d love to see what your creative juices can cook up.