jeremy scott logo Lenovo spend lots of money to gamble the Bird's Nest naming rights The management of China's National Stadium "Bird's Nest" is the sale of 30-year naming rights of the most famous venues of the Beijing Olympic Games, the price of hundreds of millions of dollars, sold at the same time within the soft drinks and technology, about 10 specific partnership rights.Adjacent to the National Aquatics Center "Water Cube" is also selling partnership rights, but so far only inside.It is reported that potential buyers, including the current Olympic sponsors such as Lenovo, Adidas and Coca-Cola, they are in the use of Bird's Nest marketing activities.Invested heavily in Olympic sponsorship rights will be due after the closing of the Olympics, their competitors might take advantage to win the title glory of the Bird's Nest.Leverage Agency, in New York participated in the work of these two transactions the broker.The Site Na,jeremy scott x adidas the company's chief executive, said the six multinational companies are competing for the national stadium naming rights.The stadium is a total cost of $ 500 million, the shape of the external steel structure similar to the Bird's Nest.Site Na did not disclose the specific name of the company, but he said these days he has been with the executives of these companies to participate in a variety of sales promotional activities, including watching some of the important Games.Site Na said, "I can say that this is the world's most valuable piece of real estate."The size of China's middle class continues to expand, enterprise marketing focus at this crowd of patriotic enthusiasm and interest in sport of the Beijing Olympic Games is not to be missed a golden opportunity.The Olympic flame will be the end off, many people want to continue this waste heat.Ke Ying, president of WPP Group PLC's Ogilvy & Mather Public Relations in China, said that it is related to a brand in China's development strategy, by no means trivial.The management side of the Bird's Nest, said the Nielsen survey found that 84 percent of China's five major cities said they plan to select the time to visit the Bird's Nest after the Olympics.Even prior to the opening up, the Bird's Nest has become a tourist attraction in Beijing,jeremy scott teddy bear sneakers on-street parked many coaches, visitors have a souvenir photo.Broadcast to Tencent microblogging