Looking ahead to 2010, adidas Group sales are expected to achieve the low to mid single digit growth (in the case of constant exchange rates); earnings per share is expected to achieve substantial growth, reaching a level of 1.90 to 2.15 euros (2009net earnings per share of 1.22 euros). adidas originals jeremy scott Group Greater China in fiscal year 2009 performance: annual sales of 967 million euros.Exchange rate unchanged, compared with last year decreased by 16%; in euro terms, sales decline of 10%.Greater China for the Adidas Group, the world's contributions to 9% of sales.2009, in order to reduce the inventory of the Chinese market, Adidas has made various efforts. In order to improve the speed of response to consumer demand and support for long-term sustainable development in the fourth quarter of 2009, the adidas Group changed the organizational structure, operations are divided into six parts: wholesale, retail, TaylorMade - adidasadidas Golf, Rockport, Reebok-CCMHockey, and other centralized management brand.After the abolition of the regional headquarters, the Group is organized into six market areas: Western Europe, Emerging Europe, the North American market, the Greater China market and other Asian markets and Latin American markets.Adidas fourth-quarter profit fell 64 percentChinese shoes, March 4 news, the world's second-largest sporting goods manufacturer adidas by jeremy scott in the fourth quarter profit fell 64 percent due to weak sales and asset write-down of the Reebok business. The report notes that from a German company, Adidas fourth-quarter net profit fell by 54 million euros from the same period last year by 64 percent to 19 million euros ($ 26 million), while analysts forecast had been 2500million euros.At the same time, the fourth-quarter sales fell 5 percent to 2.46 billion euros, also lower than market expectations of 2.51 billion euros Before the release of the data analyst Christopher. Shilinkanpu once commented: "Adidas main business areas of slow economic recovery limited the growth of prices and sales, I think, outside the World Cup, this year there is noHow much growth potential. " Reported that due to the fall of the Chinese consumer market after the Beijing Olympic Games, Adidas in China's income shrunk by nearly a third of Reebok distribution rights in China assets less total of 33 million euros, its quarterly sales fell by 4.5 percentage points to2.46 billion euros. In addition, Adidas during the World Cup will be 12 team apparel, the company intends to take the opportunity to increase the marketing investment.Bank of America's Merrill Lynch analyst of Rodolphe Ozun fourth-quarter earnings decline was due to adidas cool shoes to invest more advertising for the football World Cup and Reebok.