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In the eyes of many Chinese people, after jeremy scott shop online spokesman for the international big sports star, but for the new five-year change in strategy, Adidas should pay special four-tier cities in China's expand the marketing battle, because asThe steady improvement of three or four lines of the income of urban residents, the increase of disposable income, Adidas three or four lines of consumers are willing to add additional expenses to choose better products.Select more localized spokesperson can narrow the distance with consumers in these areas, and with the propaganda context of the overall Adidas has a great consistency.New Adidas advertising piece was first uploaded from the Youtube video website, including social networking sites including Facebook, Twitter then began frantically reprint this video, which is Adidas, the new media sectorThe first round of the campaign, after steering the traditional media.In China, jeremy scott adidas shop is still choose to start the CCTV advertising, then everyone, microblogging and other new media to increase publicity, so that more consumers a comprehensive understanding of the new Adidaschanged.The television media is to be able to quickly make consumers aware of our activities. "Skyline high.In 2011, the cost of domestic video and advertising site is not a small growth, but Adidas executives have agreed that the new media for Adidas to bring the audience to reach a higher rate, whilethis growth proportion is double-digit.
Adidas interested in bidding for Fortune Brands golf businessSAN FRANCISCO, May 7 morning news, according to the four Informed sources disclosed that the well-known sports brand Adidas, and asset management firm Blackstone Group are interested in bidding for its golf business of Fortune Brands.One of them on condition of anonymity informed sources also said that Sumitomo Rubber (Sumitomo Rubber Industries Ltd.), equally likely, the company submitted no bid.According to one informed source said the golf business of Fortune Brands,adidas obyo jeremy scott bear its last round of bidding is scheduled for May 9.In the next few weeks, Fortune Brands will negotiate with multiple buyers in acquisitions.http://www.jeremyscottadidaswings.ne...old_a_15_1.jpg