http://www.shoeblog.com/forums/attac...tid=2049&stc=1Adidas focus on the spiritual level, the expression of a higher grade, adidas js wings to show emotion and brand differentiation.This is undoubtedly the Li Ning should be wary of.Can not be complacent because of the temporary ambush success to be alert to the ease of cross-border tiger in the sports arena.5 exaggerated performance to enhance the brand gradeAdidas ad is definitely the correct move for the Olympic strategy.He fully earned the recognition of more young people, a better understanding of the growing young state of people.Completed creative advertising to know me, love me, do not forget my three ad delivery process.More from the spiritual level to consolidate and enhance the brand personality.A simple example: a clothiers is your best friend, he will be the same 300 yuan to sell you a style materials are the same Adidas and Li Ning, and this time you will choose which one?I believe the vast majority of adidas wing shoes, because it conveys the feeling and spirit is better than Li Ning, which is the Adidas adhere to use contextual advertising.Because scenarios advertising only spiritual element interpretation of the best.6 comrades should not be too fragileThe media can not mislead the public mood, and questioned his own concept of the Volkswagen IQ should not be advocated.Have even held up the banner of discrimination, that our audience fans step below, is the motive?I often see this discourse, feel funny, your mind is actually so fragile, what matter can be thought of national interests.But please be smarter okay.Adidas traveled to China sponsored the Olympic Games, he has the idea of insulting the Chinese people, you do not think this idea is abnormal ridiculous?As for the intention to incite the public "patriotic" sentiment to make some incorrect remarks to a brand to create a crisis, I think that is not a correct approach, even though I support the Li Ning, also praised it in my articlenon-Olympic marketing wisdom, jeremy scott teddy bear but I hope it will not "use" the feelings of the masses to the brand campaign.
