According to Titleist's research, players titleist 712 ap1wanted

improvements in three main areas. First they wanted more refinements in the clubhead's profile. Both models now have sleeker contours that result

in a more pleasing appearance at address. Another desire high on the list of players was to get more distance and forgiveness out of their mis-

hits. Because of that, the internal weighting of the 712 AP Series

titleist ap1 712 has been optimized even more than previous models. Higher density tungsten weights were used in order to spread the weight

more efficientlytitleist ap1 712 irons, therefore increasing the

MOI without changing the center of gravity or blade length.
The multi-material, dual cavity AP1, as stated before, provide not only an increase in forgiveness and stability, but also a solid feel upon

impact and new and improved looks that appeals to a wide range of skill sets. That increase in forgiveness includes an increase in ball speeds on

mis-hits so that you're not penalized on less than perfect contact. The long irons, in fact, have a measured 4% increase in MOI. The 712 AP1

ap1 712's also have an improved feel thanks to a combination of the

increase in MOI and tuned feel cavity insert.