The pushpin applications, application behind looks is a new type of social networking, pictures social network era of pictures in 2.0. The network to participate in the activities of the user's average age is about 25 years old. Was born in the late 1980s, even early 90s, growing environment and family background relatively relaxed teenager began to contact with a lot of information through the Internet, pay more attention to the pursuit of individuality adidas jeremy scott 2012,
At this stage, they have into the community, with 2,3 years of work experience and culture from the teenager's spending habits, combined with freer economic base, has a huge consumption potential. At the same time, as a new generation of one-child parents' expectations, adapt into society so that they feel the pressure, under different psychological burden, they seek catharsis, relief and release, the consumer so that they found in the emotional The agree, sustenance and empathy fellow. In making purchasing decisions, the emotional components far beyond the rational elements, "Money can not buy me happy, is their best portrayal. They have become accustomed to a consumer object personified treat their friends and family to consumer items, and emotionally highly recognized consumer objects. Shoes worn sweat together on the court and partners, lovers for his first interview specifically to buy the shirt, they will be in their brain bears a deep imprint jeremy scott leopard.
New generation living in the era of market economy, accompanied with growth of the Internet, the the commercial cultural values spread of consumerism lifestyle monasteries, the lack of peers in the family, so they rarely influenced by the traditional culture of the heroes, paragons of virtue, conformist concept Vietnam and more strange, entertainment, advertising, stars, sports, popular innate. Advocating the consumption of this concept, and will accompany them into mature lifestyle. This maturing process, is the fashion brand influence and guide the best time of their consumption behavior jeremy scott fall 2012.
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