Many business owners the first generation of the number of current smash hit, but now they had disappeared? Although all accidental, but the lack of a rational long-term planning, lack of brand awareness, should be the main reason. Wenzhou shoe industry giants a few can be said that the importance of brands to educate their children as the same can be said to exhaust efforts nike free run 2. In addition to their extensive background in recruiting professionals with higher education to enrich ministries outside the enterprise, more and more weight to the "brain" of wisdom. They go to Shanghai, Beijing, invited professional brand consulting firm, in-depth enterprise for the enterprise, "pulse", a licensing company which diagnostic advantages and strengths, and what weaknesses and shortcomings.
Then, the branding experts will tailor a set of helping enterprises plan to implement the program according to business again. In the implementation process, the experts will regularly visit, at any time to open a new prescription. Please not the only big names tend to diagnose a consulting firm, the most practical business expertise will be selected to implement. Currently, Ryan has been a lot of brand strategy in the implementation of the nike free run 3 brand, but most still in the preliminary stage. Brand management, means, techniques are not yet ripe, or even very one-sided. Most shoe step by step, there is no practical for enterprises to develop a 5-year, the feasibility of a strong 10-year development plan. Some owners may think, please the spokesman, tried several times to advertising, the brand has become famous. In fact, the brand's meaning is very rich.
It should be very good quality, style, materials, technology, internal management, external image, staff quality, and visibility, reputation, market share of the complex. Just staring at a pair of shoes is not enough, a lot of behind the seemingly "unimportant" things in fact the result of "name shoes," "famous enterprises" are closely related. For example, business and media, and the government, and associations, the relationship with the public welfare, to enhance the "soft power" is important. Quality is not difficult to make a pair of shoes, brand shoes, the difficulty is good, the enterprise's internal management, culture and external image. Good brands are from the good business, business management confusion is not a good brand success. Therefore, the feasibility of establishing a long-term business planning air max 2012, implementation management of institutional, scientific, modern, normalized, nurturing and refining that can unite the people and encourage enterprises to advance good corporate culture, which is the most difficult to complete, and it is the role of the largest.