Right now, more and more of the foundry business survival has become a problem, was forced to seek transformation, and transformation, especially the transition to the production of its own brand, the temptation is great, but the more difficult. Saw ZHANG Long-jiang, he is working and the company's management to discuss from Italy, the introduction of technology workers of the factory in Shaoxing, Zhejiang, ZHANG Long-jiang 10 years has been to do contract work, low profits, and there is no initiative. Three years ago, he began to create its own brand, tasted the sweetness. For example, this dress, the words of the cost of the product should be in more than 200 if I have done on behalf of the process, I just do a production SEVENDAYS president ZHANG Long-jiang said. 10% -20% of the added value has been pretty good, I have a space of two thirty (creation of the brand) retail price should be more than 1000, your gross profit will be much higher than the gross profit of the foundry. About 3-4 times higher, there should be jeremy scott adidas 2011.
The Shanghai Garment Industry Association vice president Li Yifeng said, If (clothing) brand, and processing of the effective allocation point of view, the brand is at least 60%. On this one, we are a well-known, like five times are the difference between the general brand and brand. To create their own brand of clothing very considerable profit, but some do OEM business to an international brand for many years, is not easy to create their own brand.
a foundry company official said, a brand is difficult, ah, because you have the production strength. But you have to have the economic strength. Do their own brand, marketing, as well as funding a lot of trouble, not all of a sudden out. Shanghai Garment Trade Association Vice President Li Yifeng said, our supporting services and financial markets are not standardized, we are talking about social capital, effective butt with them. Su Qiang, president of Arcadia Street Enterprise Management Co., Ltd., said a brand building is not the same as with the factory, it may take 3-5 years, or even longer, as there is a concern among enterprises in the transition process, my chain enough funds , I may have funds can support two-and-a-half years, even three years, but may last sent a few months, this time concerns jeremy scott addidas.