According to reports, Adidas has accumulated to the London Olympics to invest 100 million pounds (about 154 million U.S. dollars), one of the sponsors of the Olympic Games, the largest. Herbert Hainer, Adidas Global Chief Executive Officer (CEO), said, "London Olympics Adidas a great opportunity, we would like to take to become the leading brand in the UK Europe's largest sportswear market." Was founded in Germany Nuremberg, Adidas is second only to Nike, the world's second largest sportswear manufacturer. Adidas quarterly this year, the company posted net profit growth of 38% to 289 million euros (about $ 351 million), and revenue rose 14 percent to 3.8 billion euros (about 4.6 billion U.S. dollars), surpassed expectations.
Adidas , the top events of the London Olympics and the European Football Championship will stimulate sales growth, while benefiting from the fast-growing emerging markets, this year group net profit is expected to grow by 12-17 percent, higher than previously expected growth of 10% to 15%; sales growth of 5-9 percent. As a sports brand with nearly a hundred years of history, the Olympic Games and the sporting spirit is born with the gene Adidas. Adidas company and brand from the name of its founder, Adolf Dassler (AdolfAdiDassler) began production of footwear in 1920. Dassler is both a shoemaker, an obsession with amateur athletics athletes adidas jeremy.