However, the company also Adversity slight increase of more to increase investment into emerging outdoor market, look forward to the "corner overtaking" quick to seize share. Online male footwear, outdoor shoes category brand CAMEL camel aimed at the outdoor market, camel dress general manager Wan King Kong, they said, in an interview camel casual clothing industry have not been significantly affected by the impact remained stable operators in the professional outdoor clothing, has shown a steady growth, CAMEL camel outdoor clothing for the column, the growth rate reached 30% in the first half jeremy scott adidas 2011.
Not only camel optimistic about the outdoor market, Adidas is in fact China region to promote its outdoor products. Adidas strategy is to look forward to quickly enter the Chinese outdoor market with high visibility, sales network and market experience. CAMEL Camel take root in the Chinese market for many years, hope to foster greater consumer education Pan outdoor sports habits, outdoor markets, and through the synergy in the accumulation of years of online and offline consumer market, quickly occupied adidas originals jeremy scott.
Outdoor Blue Ocean, Wan Jingang First, the industry is relatively new, relative to ordinary garments Red Sea competition, now in the blue ocean stage, the more important thing is based on the Chinese market base is huge, outdoor sports abroad actual mass movement, do not imagine that require professional equipment technology live out of reach, a pair of comfortable shoes can go outdoors and enjoy all concepts to keep up, the space and capacity of this market is enormous ".