Z-CoiL is a relatively new company who specializes in footwear designed to address the real problems when it comes to shoes & foot pain. Their shoes have orthotics acually built into them, and they absorb 50% shock and impact. What, I think the best Nike shoe (shox?) only absorbs like 5-10% shock and impact... what a joke. It's that repetitive impact that kills our feet, and exascerbates exising pains/problems in our legs, knees, and lower back. If you work long hours on your feet and your feet and back kill you at the end of the day, it's probably because (in part) you're not wearing shoes that are actually working for you to address the real problems. Proper support and cushion (shock absorption) are what you need to be looking for in a shoe... If you want to put a dent in your day to day pain anyway...


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