Up to now, the inventory of Adidas is what kind of state? High Skyline told the reporter, Adidas stock has returned to healthy levels. Being slightly Zhu Meng, Jun policy management consultants, analysts said, in 2008, Adidas has been recognized to the industry, there is the problem of excess supply, this one over supply still is not over, but the Adidas stock relative domestic brands is much better. Zhang seems to face the problem of inventory, and corporate sponsors the Olympic Games and use the expand marketing to the last truly successful are not many more businesses such as "to accompany the Prince to study Cheap Nike Free Run 2 Top Quality & Extra Big Size.

Zhang believes that corporate sponsorship of the Olympic Games the opportunity cost of immeasurable, because the Olympic Games and the means in other areas of the budget would be reduced, which may enable enterprises to miss the opportunity. It is understood that when the 2008 Adidas sponsor the Beijing Olympic Games, its rival Nike won the sponsorship rights for Super decades; when the Adidas sponsored London Olympics, Li Ning also won the sponsorship rights of the CBA. The ability to produce the desired results for the Adidas sponsored London Olympics, Adidas said, can not be disclosed specific sales forecasts. However, they have repeatedly stressed to the 2015 strategic goal of being completed as planned. It is reported that the 2011 Adidas full-year results in China rose 23 percent in the first quarter of 2012 to achieve a certain degree of growth.

As an official partner in the 2012 London Olympics, Adidas is the stadium and the store brand and the only non-branded sporting goods suppliers. In addition, Adidas will also more than 70 000 volunteers to provide sponsorship and the installation of 100 the adiZone (multi-function outdoor fitness center) to encourage national fitness across the UK. Zhang analysts believe that Adidas is the sponsor the Olympics more out of the overall strategy to consider to consider the actual earnings in the short term is less than the consideration of the overall strategy. As we all know, in the event sponsorship, football has always been the Adidas sponsored Territory basketball belongs to Nike. Adidas sponsorship territory in recent years, Nike enter the European market is being won food, this only from the two European Cup sponsored the competition will be aware of.

Industry insiders believe that the Olympic Games back to Europe from Asia will provide an opportunity for Adidas to regain market Cheap New Nike Free 3.0 Men & Women Shoes On Sale, so it will choose to spend heavily sponsored. In addition there are risks, however, become an Olympic sponsor also needs to clearly recognize that the ability to obtain the expected results depend not only on the enterprise's own input, but also their opponents how to do from the 2008 Olympic Games, Nike, Adidas Li Ning, the three competitive industry found that Nike, Li Ning are walking a fine line, and its implicit competition has brought no small trouble to official sponsor Adidas. 2008 Olympics different to spend nearly a billion dollars in sponsorship with Adidas, Nike choose to sponsor more than support the Olympic team, Li Ning is to insert advertising in the central sets. Adidas Beijing Olympic Organizing Committee have jointly set up an anti-ambush marketing departments with anti-recessive marketing, but have not yet reached the majority of the audience know that Adidas is the sponsor's marketing purposes.