There are plenty of websites selling fake uggs on sale and footwear. Only trust authorized UGG® Australia retailers, like Footwear etc., when looking for authentic UGG® products. Counterfeit UGG® are not the same as real ones. We have seen many fake pairs that fell apart after only a few wears and are often constructed with man-made materials instead of authentic UGG® Sheepskin. Beginning in the fall of 2010, all UGG® Australia products included a reflective security sticker and/or label. Be sure to look for this seal of authenticity. And remember, it is unusual to see current ugg boots on sale discounted. If you see a price that is too good to be true, then it probably is. It is always safer to trust your feet and your credit card to an authorized UGG® Australia retailer like Footwear etc.