3, the key to success.There is no doubt, the 1970s, Nike's smooth sailing in the market demand, it takes full advantage of such favorable conditions.In fact jeremy scott adidas 2012, most of the sports shoe manufacturer in the years gained considerable income.But Nike's success is far from favorable basic needs, it beat all its competitors, including Adidas leading position.Nike's success opened the enduring mystery of the foreign manufacturers winners of Adidas, Puma, Tiger. Nike continue to explore the potential to produce a wider range of products.Production scope is too wide there will be some trouble, because this may affect production efficiency, and greatly improve the cost.Many people sincerely recommend the company to narrow the scope of production, to cut long-term product, a concentrated, in order to win.Nike has not yet taken such measures, but it became one of the most successful companies of the 1970s. Nike by providing styles vary, the price is different and multi-purpose products, attracting a wide range of runners, so that people feel the Nike company is to provide the most complete variety of sports shoes manufacturer.Tens of thousands of runners have this idea, in a fast-growing industry is indeed compelling.Moreover, in the ever-expanding market, adidas obyo is able to its wide range of products to develop the broadest market, it can sell shoes to the ordinary retailers (such as department stores and shoe stores, etc.), can also continue to work with professional shoe storebusiness.Company supply various types and styles of shoes, which can meet the different needs of a variety of retail stores, discount stores and give the sales of Nike shoes and render appropriate assistance. Product variety, small batch, generally causes the increased production costs.But Nike, which may not be a big problem.Production of shoes most of the tasks are contracted out, about 85 percent contracted out to the Far East factories.Because many foreign factory to produce some of the products in accordance with the contract, and thus small quantities adidas jeremy scott wings denim, the production of many varieties of Nike's production costs overshadowed.