The Superstar shoe has become part of popular youth fashion culture and are now worn regularly as casual footwear, rather than for sports. The Superstars, like the Converse Chuck Taylor All-Stars, easily made the transition from the basketball court to street as it was sported by hip-hop aficionados. In the late 1980s, 'b-boys' wore the adidas vintage with extra thick laces called "fat laces", usually matching the color of the laces with the color of the three stripes on their shoe.
The Superstars (now known officially as the "Superstar II" as the current production shape differs from the original) are now being sold in Adidas Originals stores, with brand new colorways and designs as a fashion adidas sneakers 2011 with themes such as NBA teams or major US cities