Enhance the single-store profitability

The face of how to solve the inventory problem, some of the sports brand has taken measures to reduce supply discounts to encourage dealers. 361 °, said the orders will be held from December 2010 to the fall of 2011, will give dealers supplier discount adjustment from 62% to 60%, and in the spring and summer of 2012, held in July 2011 order will be further adjusted to 58 percent. Anta Group in order to reduce the potential of the retail channel inventory and nike free run 2 discount risk, continue to take up a single more flexible arrangements. At the same time, in 2013, will reduce the wholesale discount rate. The Pick also known since 2012 to reduce the dealer's supplier discounts, but according to a sales staff of anonymity, said the rebate amount and the increase in cost of sales offset the rising prices of goods, resulting in gross profit margin decline.

Inventory crisis, corporate and dealer pressure are large enterprises as the main brand, none other dealers is an inevitable measure, to reduce supplier discounts can improve the enthusiasm of dealers, dealers more flexibility to solve the inventory problem. " Yuanshun Hua also said raw material costs, production costs, management costs, and wages and salaries have been l, corporate profit margins have been less impressive, long-term use descending supplier discount model is not a permanent solution. Fundamental strategy, you have to increase the profitability of a single store. "Integrated store resources, shut up shop, not the ultimate goal, to enhance the high-quality single-store profitability is the ultimate goal." The second half of last year, Pick reform move faster than hold high the banner of Xu Zhihua, Peak CEO of a media interview cited British poet Shelley famous line, "If winter comes, can spring be far behind".

The establishment of retail management center, became the first initiatives implemented by Xu Zhihua. First half of this year, Peak established retail management center, integrating the resources of the Olympic Business School air max 2012, the training center of gravity shifted to the terminal operators to enhance the level, storefront specification for terminal outlets, the image of a unified, scientific management, and operating characteristics Scientific targeted training to enhance the ability of distributors marketing. 361 ° apparel Event Centre Deputy Director Sun Lei, the seventh generation of 361 ° shelf has been developed and put into use, he said, the seventh generation of the shelf is not only more effective use of the exhibition space, and more clearly divided into different series of display area style, each display surface containing product story.

"Terminal stage, is a drama, an actor, so the brand is the play of the terminal must be spared the product story." Yuan Shunhua enhance the single-store profitability that "winning end" in shoes service industry speak for many years, but strictly on the winning end must pre-from product design, price positioning start terminal sales just the winning end of the last step, the products of many brands terminal stores now display a lack of family style , is derived from the pre-positioning is unclear Furthermore, many stores within a few months, does not update the image, rendered are discount information, freshness, causing consumers to see the same visual scene tired.

It is understood to enhance the profitability of a single store is a comprehensive subject, covering the visual image display management, personnel training project to enhance the marketing planning, content by the content of these work, composed of the terminal retail management center. Which large shoes and apparel brand, will be the establishment of a project to enhance the Ministry, responsible for some of the poor performance of less efficient shops do a diagnosis of the problem nike free run 3, and provide solutions. Sun Lei also said, slightly bigger shoes and apparel brand will set up the project to enhance the Ministry, but uneven due to the professional level of the project operator, in fact, the role of terminal retail big very limited, 361 ° greater emphasis on strengthening terminal the execution of the person to improve the operational efficiency of a single store. "