Real Madrid and contract originally at the end of 2012, the two sides have experienced lengthy negotiations on the renewal. Real Madrid hope to get a sponsorship fee of 45 million per year, eventually reaching a broad consensus on both sides in the amount of 40 million. "Marca" said, this may be the largest football club shirt sponsorship contract. Barcelona's shirt sponsor is Nike contract from June 2008 to June 2013, 30 days, Nike paid annually to the sponsorship fee of 30 million euros in Barcelona, excluding bonuses. "Marca" analysis of the Road, Real Madrid and Adidas marriage, it is a win-win cooperation. Adidas unusually hot store jersey sales in the Santiago Bernabeu Stadium, Real Madrid jersey sales, even in the case of the global economic crisis, but also created a sales record. From 1998 to now, Real Madrid have experienced two generations of "Galacticos", such as David Beckham, Ronaldo, one to create a sales miracle, C Luo, Kaka joining Real Madrid jersey sales in more than 1.5 million, and Manchester United jersey, becoming the best selling club jeremy scott online.
Real Madrid is the world's most lucrative football club 2011-2012 season, Real Madrid, total revenue reached 514 million euros, an increase of 7% over last year, and the creation of the club record highs. At the same time, Real Madrid became the first sports history annual income of over 500 million euros in the club. To contract with Adidas Real Madrid in the next eight years will get the high price of € 320 million sponsorship fee. In addition to the renewal and Adidas, sponsor of Real Madrid chest from bwin replaced by Emirates Airlines. Emirates logo will appear in the chest of the Real Madrid shirt from the 13-14 season began, the fixed annual sponsorship fee of up to 22 million euros jeremy scott adidas originals.
"Marca" recalled the earnings of Real Madrid last season, hit a new record of 514 million euros, of which 29% of the revenue from the game income, 31% is divided into the televised annual fee of 32% of the market development gains, Member ticket sales accounted for 9.5%. 2012-2013 season, Real Madrid is expected fiscal revenue will reach 517 million, a record high. Among these, the the Adidas sponsorship fee rose to make some contribution.
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