It is reported that, in all the Olympic sponsors, Adidas is considered to be the most inspiring and the most powerful sports brand. The the famous data research institutions Sociagility said during the 2012 London Olympics, Adidas in social media, especially Metrica Radar data, the UK subsidiary of Adidas beat all competitors during this event adidas scott.
Earlier this summer, Adidas declared 2012 soccer merchandise sales will be more than 1.6 billion euros, more than a World Cup year record of 1.5 billion euros in 2010, and successfully defended its glorious title of Europe and the world's most successful football brand. In 2008, as the European Football Championship last season, the Adidas football category in this year's sales reached 1.3 billion euros adidas jeremy scott shop online.
Herbert Hainer said, makes the Adidas company with major sporting events closely linked to many competitors. The company since the beginning of the achievements have proven the success of these events. The company will continue to rely on these major sporting events to maintain the momentum of business development.
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