Dassler family opened in 1926, factory manufacturing special lightweight running shoes and football shoes. In 1948, due to family conflicts, Dassler split in two. A company called Puma, owned by Adolf Dassler brothers all, another is now Adidas. Since its birth, Adidas has always been the leader in gesture to ride the global sporting goods market. The world's first pair of skates, the first Double clinch shoes first Shuangjiao of, casting football spikes are born in Adidas jeremy scott instinct hi.
In 1972, Adidas for the first time enabled the "clover" trademark. "Clover" on behalf of higher, faster, stronger Olympic spirit, but also on behalf of the world map, meaning the three continental plates link together. "Clover" only appears in the Adidas Classic Series products, and other products using all three bars "trademark, the trademark is called the" three lines of victory adidas js instinct hi.
However, since the 1970s, due to the neglect of jogging the gradual rise in the United States, the world's largest sporting goods market, coupled with internal mismanagement, Adidas newborn rival Nike beyond. In the last century, 80-90 years, Nike has become the industry leader in market share of 50%, the rapid decline in the market share of Adidas. In 1989, the Dassler family sold Adidas to the Frenchman Bernard Deta Pierre, shortly thereafter, Bernard Deta sold to France several banks consortium of Peel turn control of jeremy scott adidas shoes.