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adidas by jeremy scott
years in 2000 released the results show, Greater China achieved sales of 000 million euros, an increase of%, excluding exchange rates, down%. The Adidas world have achieved a top five market sales growth. 2000 Adidas sales of 000 million euros, an increase of%, exceeding its previous sales made up less than 00 0% is expected. 2000 Adidas's gross margin was 7.8%, year on year increase. According to the official explanation, jeremy scott adidas the gross margin improvement is the process by reducing the discount stock-like activities, while increasing the higher-margin retail business, as well as cost reductions. Said, to 2010, Adidas hopes to reach the market in China ~ 0% annual growth. "At that time Adidas will cover over 00 cities." Colin said, in order to achieve this goal, in the year 2010, Adidas will continue to shop, jeremy scott wings more than 00 new stores, "which own more than a dozen stores." Owned stores in the Adidas store has been up a small proportion. Currently, Adidas in China has about 800 stores, of which only 09 own stores. 800 home stores, more than half of the store is located in a second-tier cities. Colin said the new stores will be based on the different lifestyle needs of consumers, adidas by jeremy scott shopping needs and factors such as disposable income distribution and location. "Adidas is the world's leading sports brand, is in almost all categories, such as soccer, basketball, running and training, etc. We will continue to consolidate its dominant market position and best ability to exploit the potential of emerging markets, rapid Clover brand to expand its market share to increase brand recognition and increase market share of Adidas. the NEO brand in the brand image and sales have gained rapid development, so that its value proposition quickly penetrate into the third and fourth tier cities . "entering the large number of individual small-scale three-, four-city, the enormous cost of logistics is a big problem, but Colin believes that the logistics cost problem is not unique to Adidas.
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