Take the UGG boots on sale . Ugg is really punting its footwear in the direction of gentlemen–motorbike boot-style Uggs, rugged waterproof Uggs–but we're not biting.
It can't be a matter of effeminacy; they're meant to be unisex. Those who first favoured the wool-lined sheepskin boot were not only men, but men of a macho stripe befitting footwear seemingly named after the main conversational gambit of the caveman: first world war aviators and sheep-shearers in rural Australia.
Perhaps the failure of Uggs to capture the male imagination has to do with their celebrity adherents. There seem to be only two male celebs who've been pictured in them. One is Lloyd from The X Factor, although it says something about the nature of the fame conferred by that show that his photo on Wikipedia is captioned "a boy wearing Uggs". The other is Ronnie Wood, whose celebrity is certainly more lasting, but whose endor*****t still lacks oomph. You see Ronnie in UGGS on sale , you don't think: "There's the effortlessly stylish Ronnie Wood in wool-lined sheepskin boots! If I buy something similar, maybe a fraction of his ineffable panache will rub off on me!" You think: "That old fella's woken up still half-cut and put on his girlfriend's shoes by mistake." As a result, Uggs remain an entirely female concern.


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