In USA, Earth Day has become one of the most important festivals. John Grant, author of "Green Marketing Declaration", said on his article“successful marketing” that timberland environmental protection activities will promote the influence of Earth Day. At the same time, it will greatly attract the attention of consumers and media.

In 2009, Timberland becomes sponsor of Green Apple Festival and Earth Day Network activities during April 17 to 19. At the same time, timberland held a series of volunteer campaign across the United States, including environmental concerts and festivals, which was hold in 10 cities.

April 20, 2006, concerned about the impact of global warming, timberland held Earth Day annual campaign to call on people to cherish water, the most precious natural resource. It delivered ecological-friendly information to the public and started to corporate with Earth Day Union.
In order to promote the green traffic tools in Washington D.C., Timberland held the tricycle bike campaign, and provided free ride to people.
Furthermore, Timberland provides its workers with 40 paid-off hours to do good things. Also, Timberland encourages its engineers to combine environmental theme with timberland boots, which delivers the theme of timberland “ LOHAS ” which stands for lifestyle of health and sustainability.

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