MBT launches exclusive concept store at Harrods
Physiological footwear brand Masai Barefoot Techology (MBT UK) has opened their first bespoke concept store in London's exclusive department store Harrods. The 350 sqft area is manned by specially trained MBT staff and stocks the company's entire range of women and men's athletic, professional as well as casual styles.
Marigay McKee, Fashion and Beauty Director at Harrods, said "Our customers seek the latest sports technology and Harrods has a world-wide reputation for innovation. We have recognised the demand for this high tech footwear with the exclusive opening of the first MBT sale store in the UK."
Launched to the UK in 2004, the global footwear pioneer MBT has established its own unique category "physiological footwear".
Managing Director Monika Hudson explains: "As one of the top selling brands in the sports department, we are very pleased to increase our successful engagement with London's premier retail store. The launch of our first concept store marks a significant milestone for MBT shoes."