During the world war two, American government appointed the jeans as the uniform of the army. Therefore the true religion jeans are widely worn by the soldiers. The jeans started to be worn in the Europe. After the worn, soldiers went back to their nation. And the jeans were left in the Europe. The large amount of jeans was sold in the local. As the jeans are fashion, durable, practical and with low price, the local people liked it a lot. Then the local work pants manufacturers began to manufacture the jeans followed the example of the American jeans. The fashion jeans opened its market in Europe. People all like the special jeans and jeans became more and more popular.
There is another factor that has an important effect on the world popularity of jeans. It is the Unite States Hollywood film and television entertainment industry. They played a role that can not be underestimated. The famous films Unwarranted fight in 1950s bring the jeans to the public. The main roles all wear the fashion jeans. The famous stars like the jeans. The jeans became a symbol of fashion at that time as the fashion trend is always by the stars. Then in 1960s, rock music began popular and the hippy influenced the young teenage much. The true religion jeans got more attention because of the symbol of hippy. Latter the jeans were worn by the noble. The celebrities fell in love with the little jeans. The prince of Britain, the queen of Egypt, the king of Moroccan and Jordan and the president of France all liked to wear jeans. Something more dramatic is that the former president of American, Carter, even worn the jeans to take park in the president election. From then on the humble jeans turn to be a fashion and noble pants.