Of course, Nike also benefit within two years, the continued depreciation of dollar against the renminbi.js wings 2.0 in 2007, the Chinese market grew by about 45 percent on revenue growth, both sides are similar.Nevertheless, the number of stores as good as Li Ning, the sales amount of face of Nike, Adidas's desire does not seem easy to achieve.Kerui Jia think the Olympic Games to showcase the Adidas brand image and innovative spirit of the best stage.As the Beijing Olympics partner Adidas for all staff, volunteers, and the winner of clothing.Out of the world's largest flagship store, Adidas will then be released through the Global Call for last to win the Olympic Games apparel design program.In this flagship store, Adidas has not only brought the test of experience, private custom, creative space, and other fresh stuff, but also the full range of brand focus to this to show people.In addition to the familiar Adidas clover retro series, but also of the same name brand with the GUCCI designer Stella McCartney, fashion brand Diesel for "The 10 ways" jeans, jeremy scott for adidas, Porscheseries, as well as high-end independent brand Y-3.These high-end brand is usually expensive, a Y-3 sports pants are usually sold for 1-3000 yuan Porsche sports shoes and Diesel jeans price basically have more than two thousand dollars.As an Olympic sponsor Adidas but also to accelerate the pace of expansion.End of 2008, Adidas plans to increase the number of stores in China by 5000, 2010, the adidas Group sales in China exceeded one billion euros (about 10.87 billion yuan), the creation of the 6300 AdidasAdidas store and the 1000 Reebok (Reebok) stores."We want to become in 2008 the first Chinese sports brand." Bi Po-yuan, vice president of marketing of Adidas Greater China market."We believe we have fully prepared and are implementing our plan." He looks confident.However, the continuous expansion of the store whether sales synchronous growth?Zhu Xiaoming, Anta, Erke domestic brands in big cities like Beijing, Shanghai looks like there is no great market, but in the second and third tier cities they have occupied the position."This can not be reckoned, Nike or adidas originals js wings If you can not go in, then continued growth will be difficult to achieve."
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