The data also show that: the official account does have influence relative to the average user. The average get a photo of the ordinary user interaction is 8.45, and the official account of the event, each corresponding to the average number of photo: 291,32,37, inactive during the corresponding average for each photo: 176.7,32 , 22.

The following chart lists issued by the Adidas official account of the number of photos and user interactive corresponding number relativities, statistical data on a weekly basis. The red part of the line chart, the official account to send a photo during the yellow part of the data, histogram, and activities during these photos lead to user interaction data jeremy scott adidas 2012. Outbreak in the week of August 31 to September 6 activities in the interim, the the early accumulation popularity this week. Only made a 9 photos, 9 photos interactive is the highest, reached more than 4500, the average number of interaction for each photo is 500.

This is an event, not just in pushpin own platform with excellent performance, and its impact is the same radiation Sina microblogging. The same period, with the activity on the microblogging microblogging other pictures class of about 600, while the pushpin synchronized to microblogging 26538 jeremy scott bones.