The strong performance in the first half of 2012 to the harvest an impressive financial results for the year to lay the foundation. Compared to previous guidance of goal, the Group's management has decided of Adidas, full year 2012 sales guidance target to make adjustments. In terms of constant exchange rates, the management of the Adidas Group sales growth of nearly 10% in 2012 forecast remains unchanged. Despite the uncertainty of the global economic outlook and consumer spending has increased, however, the high exposure of the Group in the fast-growing emerging markets and retail business to further expand the development of the Group's sales will have a positive impact. In addition, this year's major sporting events will bring the Group's sales revenue positive stimulation jeremy scott addidas
Is expected in 2012, the adidas Group gross margin will reach about 47.5% (2011: 47.5%). Retail business as well as other business, gross margin is expected to improve, the wholesale business, gross margin is expected to decline. Adidas brand marketing will focus on the input from the European Football Championship and the 2012 London Olympic Games and other important events, get adequate exposure of the brand in these events. In addition, the Group will continue to support Reebok's growth strategy in the men's and women's fitness products, and investment in the development of the Group's main markets, including North America, Greater China and Russia / CIS region adidas wing shoes.
Now, the group based on the shareholders' net income will be 15% to 17% rate is expected to increase, reaching the level of 770 million -7.85 million euros, which is equivalent to basic earnings per share of between 3.68 to 3.75 euros (had expected based on the shareholders net income will increase in rate of 12-17%, reaching a level of 7.5 to 7.85 euros; basic earnings per share of between 3.58 to 3.75 euros).