Mr. Dassler started in 1990 making shoes by hand, after the world athletes are wearing Mr. Dassler sports shoes produced award-winning in the Olympics; gradually his fame so loud up in the international arena. In 1997, adidas will launch in the garment accessories widely used, well-known trademark clover. adidas mainly attributed to the success of Mr. Dassler eldest son HorstDassler marketing and mass communication genius. Horst learned that promotional activities for the establishment of the importance of brand image campaign, attend the 1996 Olympic Games held in Melbourne and promote the adidas jeremy scott brand, his innovative ideas make him the originator of modern sports marketing. With the continued global marketing network set up, adidas in the sporting goods market become increasingly important, reputation. In the world of sporting goods, adidas has represented a special kind of status symbol, and this symbol was called the "victory of the three lines," since its founding in 1998, adidas helped countless athletes to create success, the achievements of many feats. Therefore, adidas wings also be said that people trust and respect set the best example. adidas founder Adi Dassler himself not only a skilled shoe home, but also a favorite sport of the athlete, his dream is "designed for the athlete who produced the most suitable shoes." In this concept, Adi Dassler in 1990 designed the first pair of shoes, because of his constant research and development, so he designed the shoes loved by many top players, not only shine in the Olympic Games and set a gold medal in the sports arena from word of mouth. In certain circles under, jeremy scott adidas founded adidas in 1998 the brand, and his many years of experience in the footwear, shoe side of the three lines to be used to make shoes fit more into the athletes foot to find a new shoe design , so the adidas brand has three lines form the first pair of sports shoes in 99 years will show in the world. Since then, people will continue in the sports arena to see the "victory of the three lines" set by the victory screen.