The UGG brand accounted for 87% of Deckers' 2011 sales, and the boots you buy from UGGS On Sale shop, in my opinion, are ugly as sin. The Lululemon brand, in comparison, is spread across a wider range of yoga-related apparel. Of course, Lululemon's big draw is its pants, which make the wearer's *ahem*derriere a site for sore eyes. In fact, there are many videos and websites that pay tribute to this characteristic - a benefit that should have lasting appeal. For this reason, the Lululemon's pants have the attention of both women and the men that love them.
Another big difference between UGG Boots and Lululemon items is the product branding. I'm not talking about the logos, ads or taglines. I'm talking about true branding. UGG Boots are very distinctive and have a unique look that only a mother could love. The appeal - as with most obtrusive visual trends - will eventually fade. On the other hand, Lululemon apparel has understated visual branding that is subtle and, therefore, more difficult for consumers to get sick of.
Moreover, the UGG brand is more-or-less is centered around the product and not a larger system around it. If you like the product you like the brand. The Lululemon brand, however, has been built into a core (and satellite) eco-system, based on activity and attitude. While many buy Lululemon for the product, Lululemon's vertical integration, much like Apple's (AAPL), enables it to build this eco-system. A brand based on an eco-system is more sustainable than one that is built solely on the look of a product. Want know more about UGGS Boots On Sale, you can surfing on the Internet to search it.